Search Engine Optimization

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Search Engine Optimization & Search Engine Marketing

SEO/SEM Services 

Search engine optimization is the act of optimizing your web page code so that the search engine spiders may read it easier, and index your website higher in search results for certain keywords or keyphrases.

Our search engine optimization services include:

  • Content creation is done so that your website is rich in text content with the right blend of keywords and phrases. Search engines absolutely love text content. A website that is rich in text content is likely to be looked at as "relevant" to search engines.
  • Blog setup and plugins are installed that automate the meta tag creation, rss feeds, and other tools that search engines such as Google like to see. The blog will allow you, even though you do not have any html knowledge, post new content on your website regularly.
  • Meta tags are optimized to match the content on the specific page that meta tags are located on. Many websites today have the exact same meta tags on every single page. This tells the search engines that you are trying to manipulate them because the meta tags do not match the actual text on the given page. It results in your website losing points in the search engine's algorithm and ranking lower than your competitor. We make sure that your meta tags are optimized correctly.
  • Anchor text is created/edited. Anchor text is the actual text you see which links to another page. For example, if you see "home" in the navigation menu on your website, then the word home is the anchor text. It tells the visitor (and search engine) to expect to go to the homepage when you click that link. When you have pages on your website with content about a specific topic, that anchor text that links to that page should match that pages content in some way. It is usually a keyword that becomes the anchor text. The same goes with outgoing links to other websites.

And the list goes on. Search engine optimization (seo) is the beginning. A good campaign will include offsite marketing also known as search engine marketing. This includes taking part in social networks, blog, and forums and building links and traffic to your website.

Want to sign up for search engine optimization and marketing services? Contact Us